Issey Miyake is a fashion brand that launched its first collection in 1971. From the very beginning, Issey Miyakes designs broke the boundaries between East and West and combined Japans technological strength with contemporary technology. In 1992, Issey Miyake launched Issey Miyake Parfums with its first fragrance lEau dIssey. Inspired by water, this new fragrance encountered a great success and changed the perfume world.